Cat lovers UNITE! There’s a gigantic 3D cat that has appeared on a Shinjuku billboard in Tokyo, where it looms playfully over one of the city’s busiest railway stations.
The extra-large Calico feline is shown between advertisements on a 1,664-square-foot curved LED screen in the Shinjuku district. This is located in Shinjuku City that encompasses the buzzing clubs and karaoke rooms of neon-lit East Shinjuku and upscale hotel bars and restaurants in the Skyscraper District of Tokyo, Japan.
The high-resolution 4K display shows the clip of the cat walking high above the Japanese capital as it audibly meows in-between ads that cycle through the display. It airs between 7 a.m. and 1 a.m. and changes throughout the day.
今日の15時半ごろに現地で撮られた映像です。雑踏が思いのほかうるさいので、声の大きさは調整しなきゃ。再生時、音量注意です！⚠️ pic.twitter.com/8OsmcyyVOo— 新宿東口の猫 (@cross_s_vision) July 5, 2021
If for some reason that the links above do not work, here’s another short clip:
According to news sources, one of the companies behind the display is a company called “Cross Space”. They have started live-streaming a view of the billboard via their YouTube channel here. In their press release; the screen’s owners have cautioned spectators that the 3D effect can be diminished depending on where and what angle you are viewing it on.
The billboard where you can watch the cat is located over the east exit of Shinjuku train station. It’s a popular area known as a busy shopping and business center. At least 190,000 people pass by that large ad display screen every weekday.